‘Support your country and buy Chinese brands’ – would Chinese consumers buy it?
نویسندگان
چکیده
منابع مشابه
Why Do Consumers Buy Counterfeit Luxury Brands?
Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...
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ژورنال
عنوان ژورنال: Journal of Marketing Communications
سال: 2018
ISSN: 1352-7266,1466-4445
DOI: 10.1080/13527266.2018.1466824